Tag Archives: youtube

We love the “We’re Spiking Things” commercial!

This is one of our favorite recent commercials…football related of course!

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Football, NFL, Fandomonium, Fantasy Football…did I mention FOOTBALL?
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Watch Web Series: “Tough Season, Episode 9”

 

Most computer tech companies don’t want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.

It partnered with Onion Labs, the satirical newspaper’s native ad team, to create the fantasy football web series Tough Season, in which main character Brad Blevins plays a game called Computer Slap. It’s exactly what it sounds like: He uses Lenovo Yoga laptops to destroy other computers. Then, playing into Reddit’s geek culture, the computer tech companyissued a challenge to members of the online community to create their own 8-bit versions of the Computer Slap game.

“We wanted something more than buying a banner ad,” Bob Cordell, Lenovo’s digital marketing manager, explained. “That’s not what this group of people value.”

There’s something to be said about the fact that Lenovo doesn’t seem to have a problem with making fun of itself. In the contest description, the brand let people know it’s “totally cool” with people demolishing its tech. The result: People clearly know Lenovo is sponsoring the campaign, but they don’t feel hit over the head with product placement.

“This is an opportunity to engage in the community and dip our toe in the water. We wanted to do something that was more natural with that community than straight-up advertising or some fake ads,” Cordell said.

That same tongue-in-cheek attitude resonates throughout the Tough Season web series, which has a running gag in which the main character butchers the Lenovo brand name. The series stars real NFL players, including Chicago Bears’ Matt Forte, Washington Redskins’ Alfred Morris, Indianapolis Colts’ Andrew Luck, Denver Broncos’ Wes Welker, Cincinnati Bengals’ A.J. Green and Green Bay Packers’ Mason Crosby. And it blurs the line between fantasy football and reality.

The athletes—who play exaggerated versions of themselves—use their personal accounts to tweet and react to things as if they’re really playing on the fictitious team, and the main character has a Twitter account that interacts with them as well. Because the story arch unfolds over several weeks, there’s plenty of time for character development—and to poke fun at blatant product placement.

“The Onion is so good at making things as real as humanly possible. This sort of bizarre connection between real and fantasy work together to make (the show) feel really powerful,” Rick Hamann, svp of Onion Labs, said.

Not taking itself so seriously may be working for Lenovo. The first season had more than 13.5 million video views, with an average video completion rate of 62 percent per DigitasLBI, the agency behind the campaign. That’s not to mention hundreds of thousands of social media impressions, and tens of thousands of social media engagements. Lenovo added that Season 2 has an even bigger focus on social and additional content, and it is on track to hit projections.

SOURCE HERE

Where is Alec Baldwin when you need him?

 

Unfortunately, this isn’t a joke,” Hill began as he revealed the circumstances that led to the incident. The actor recalled how the paparazzo in question had been following him all day, calling him names and attacking him personally until he just couldn’t take it any more.

“In response, I wanted to hurt him back, and I said the most hurtful word that I could think of at that moment,” Hill admitted.

Alec Baldwin would have gotten away with it!

 

Read more here

 

 

Kurt Cobain still revered

Twenty years after his death at age 27, Kurt Cobain’s life and career still speak to issues ranging from rock stardom to our attitude toward depression to the advancement of gay rights. Next month, only five days after the anniversary of his suicide, he and his band will be honored at the Barclays Center in Brooklyn.

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ROBERT SORBO/AP

Two decades after his death, Kurt Cobain is as much of a symbol as a star.

It was a death unlike any music fans have ever mourned.

When Kurt Cobain killed himself, 20 years ago this April 5, he became the sole top-level rock star ever to take his own life at the crest of his fame. The long list of other megawatt stars gone by his age — Jimi, Janis, Jim Morrison — fell by drug-related accidents. Or they were murdered, like Biggie and Tupac.

But Cobain’s violent act put him into a sad club of one, a decision that adds a special chill and mystery to an already rare mythology.

The liner material for Nirvana's 1991 album 'Nevermind,' which Rolling Stone has dubbed the best album of the decade.

The liner material for Nirvana’s 1991 album ‘Nevermind,’ which Rolling Stone has dubbed the best album of the decade.

PHOTOS: ROCK AND ROLL HALL OF FAME INDUCTION NOMINEES

Next month — a scant five days after the anniversary of Cobain’s suicide at age 27 — Kurt and his band will be inducted into the Rock and Roll Hall of Fame at Brooklyn’s Barclays Center. They got fast-tracked in, during their very first year of eligibility. So swift an anointment should surprise no one, considering the stature of Nirvana and Cobain.

Kurt Cobain performs with his group Nirvana at a taping of 'MTV Unplugged' in New York on Nov. 18, 1993.

FRANK MICELOTTA/GETTY IMAGES

Kurt Cobain performs with his group Nirvana at a taping of ‘MTV Unplugged’ in New York on Nov. 18, 1993.

“Kurt now stands in a line with John Lennon, Bob Marley, Bruce Springsteen and Bono — among music’s greatest icons,” says Charles Cross, author of the new book “Here We Are Now: The Lasting Impact of Kurt Cobain.”

Read more: http://www.nydailynews.com/entertainment/music-arts/kurt-cobain-revered-20th-anniversary-suicide-approaches-article-1.1723139#ixzz2w9NWRoJm