Many athletes pump themselves up before game time by slipping on a pair of headphones and cranking up the volume on their favorite songs. But players are going to have to make a change to that routine, at the behest of the NFL and its new sponsor, Bose. According to Recode, the NFL has banned players and coaches from wearing any brand of headphones — other than Bose — during televised interviews and other on-camera appearances. The restrictions are in place during all games, as well as pre-season training camps and practice sessions, and it extends from the pre-game through to post-game interviews in the locker room up to 90 minutes after the whistle is blown.
The far-reaching agreement is part of a new sponsorship deal signed with Bose over the offseason that saw it replace Motorola as the provider of sideline headsets. Bloomberg reported at the time that Motorola had paid roughly $40 million a season for the privilege during its 13-year run with the NFL. The terms of Bose’s deal with the NFL have not been disclosed, but the audio company has clearly seen fit to extend the agreement beyond sideline headsets. Bose has wisely moved to cut off the free advertising that its rivals receive when players wear their competing headphones — often emblazoned with a massive red Beats logo — before the game and during interviews.